“Pick Colors. Some Ready Now.”

From June 2000 into 2001 the renovation campaign ran weekly ads with a photograph of the building and copy of enviable directness: “14 units now being renovated. Pick Colors. Some Ready Now.” Ray Allison, Realtors first ran the line on June 11, 2000, and it was still captioning the building’s photograph in March 2001. Unit by unit through the following decade, the resale listings documented the building’s modern life: multi-level lofts, downtown views, a pool, a gazebo, a rooftop deck.